Whether you are building a new home or are renovating and planning to replace your home’s current flooring, prepare to be amazed at the array of selections that are available today.

Hardwood Flooring adds a beautiful, elegant, natural element to any home.

Whether you are building a new home or are renovating and planning to replace your home’s current flooring, prepare to be amazed at the array of selections that are available today.

In addition, they add value to your home and are popular in the resale home market. Advances in technology have led to our hardwood floors looking better, lasting longer, and easier to care for than ever. Below are some more reasons why to choose hardwood floors.

Pride Floors & Construction, LLC carries only the best collection of wood from these manufacturers:


Defining Character to your Home

  • We carry a wide variety of styles, colors, widths, textures and durability’s within a number of species.

  • You get to select a Species: European Oak, Hickory, Maple, Birch, Acacia, Exotics, or Bamboo. Learn More

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Hand Scraped Hardwood Flooring

The distinct sculpted appearance of hand scraped hardwood flooring is one of timeless beauty. Homeowners love the “Old Worn Look” that this wood flooring imitates and want this unique look in their homes.

Hand scraped wood flooring offers a distinct appearance, similar to the old worn look of floors found in old farmhouses, rustic estates and European castles. Years ago homeowners had to hire skilled contractors to actually scrape the flooring themselves by hand to achieve this coveted look and it was very difficult to find a contractor talented enough to recreate this worn and handscraped appearance realistically.

Hand-scraped wood floors add character to your family room, dining room, entrance way and bedrooms. It creates a sense of warmth in any area of the home and also presents several distinct benefits consumers won’t find with standard wood floor finishes.

Benefits of Hardwood Flooring

Unique Appearance

Both hand-scraped and distressed wood flooring create an old world feeling in your home. The distressed finishing process presents a fairly uniform look, while each hand-scraped plank looks unique. Choose the handmade option if you’re looking for an authentic rustic finish.

This type of finish also allows for more visual interest across a broad area. Give your living space optimum character and style with planks that offer a one-of-a-kind view, as opposed to smooth finishes or machine-distressed styles that mimic a blank canvas on your floor.

The uneven finish on this type of floor also changes appearance with different light levels. Enjoy the hues and shadows created by the morning sun and appreciate how your floor mellows in appearance as light changes throughout the day. The skills of trained craftsmen allow wood’s natural beauty to shine through at all times.

Choose a Maintenance Style:

The type of maintenance required depends on the finish of your engineered hardwood floor. There are two (2) main types of finishes: Urethane/ Aluminum Oxide and UV / Oil. The finish determines what form of cleaner is necessary and the process between cleaning urethane and oil are just a bit different. Basically urethane finishes need to be swept and cleaned (with BONA® cleaner); while oil finished floors need to be swept, cleaned and hydrated (with WOCA® treatments). One is not necessarily better than the other, even in terms of labor intensity. It all comes down to personal preference and the many other factors (like style and color) when choosing the right floor for you. We look forward to helping you choose the wood floors of your dreams!

More than half of home buyers who purchased a home without hardwood floors say they would have paid an extra $2,080 for them, And among buyers of any age, upwards of 80% say hardwood floors are “somewhat” or “very important.”

-according to the “2013 Home Features Survey” from the NATIONAL ASSOCIATION OF REALTORS®.

Benefits of Hardwood Flooring


Hardwood floors trap fewer allergens including dust, pollen, and dust mites than alternative flooring types. It is recommended by the American Lung Association to improve air quality.

Increased home value: Hardwood floors can last a lifetime and are always in style, making them cheaper in the long run because you don’t have to reinstall.


Maintained properly, wood flooring should never have to be replaced.

Our “Solid” wood is milled from one piece of wood. Our exotic collection of hardwood floors offers some of the densest, most durable species in the world. Our prefinished flooring comes with 7 coats of aluminum oxide and 2 anti-scratch layers that will help resist scratches.


Our full line of exotic species offers a wide variety of appearances to match your personality, style, and home. From light to dark, we have a species that will match your tastes. We offer Brazilian Cherry, Santos Mahogany, Brazilian Teak, and many other popular species. For more, see our products page. Our products come in both prefinished and unfinished formats. Prefinished can be enjoyed as soon as the floor is installed. Unfinished wood floors can be less expensive to purchase, again depending on grade and color. However, they are considerably more work to install, often require a professional installer and the finish may not last as long unless it is recoated every five to seven years.

Timeless Style

Hardwood flooring is timeless. It enhances the warmth of any home, and its natural colours blend with the decor of any room.


Hardwood floors can be re-finished to hide damage such as gouges.

Easy to Maintain

To keep them in good shape and looking new, normal care such as sweeping or vacuuming with a soft broom or vacuum is generally all that is required. To maintain its luster, use the manufacturers recommended cleaner with a dry mop and a terry cloth cover.

Selecting a Species

  • European Oak: Is essentially the new trend in engineered wood flooring.  Also known as white oak, it is inherently a hard and durable floor commonly treated with a wire-brush finish.  This look has gained wide popularity in recent years, along with the textured grains, knots and splits naturally occurring within the wood delivering a unique character trait to the consumer.  Wire-brushed European Oaks are very forgiving of dings and scratches, with scratching less visible and very simple to hide.
  • Hickory: A naturally harder and more durable species also.  Hickory embodies most of the “Hand-scraped / Distressed” looks out there on the market we all know and love; making these floors fairly forgiving of dings and scratches.  Scratch repairs are fairly simple, deeming Hickory the wood of choice for many years and will continue to be for years to come.
  • Maple: Also a hard species.  A clean looking floor with a more smooth appearance; having the tendency to show more of the dings and scratches inevitable with wood.
  • Birch: Generally, birch is known as a softer species.  Like Hickory, it is commonly found with the “Hand-scraped / Distressed” look.  However, due to its softness, birch is less forgiving of dings and scratches. Nonetheless, with a subtle naturally occurring “swirl-like” grain, birch is a great looking floor and one of the most affordable wood products.
  • Acacia: Is a denser and harder floor as well.  It has smoother finish, found with occasional distressing, yet differentiates itself with most of its character stemming from its natural color variation.  Although, color options are generally limited to the naturals and mid-lighter browns.
  • Exotics: A general label for a number of different species, such as Brazilian Cherry.  These products are often cleaner and smoother looking floors with more natural color variations, sometimes colored via stain, and character traits coming from the wood itself rather than secondary processes.  Natural selections tend to darken over time within a home; definitely something to consider when choosing wood floors for your home.
  • Bamboo: Inherently one of the hardest floors on the market.  Although an exotic floor, its name has gained much domestic popularity and appeal.  The brand we carry scores 5,000+ on the Janka hardness scale, making bamboo one of the best choices for durability and resiliency.  The Cali Bamboo® claim to fame is this: “The World’s Hardest Floor”— with their Fossilized® Process.  These floors are in every facet of the word: Clean.  Being pet friendly, having ultra-low VOC’s and environmentally friendly properties; bamboo stands as an excellent choice for families or all around health conscious customers.  Maintenance remains the same as other harder floors depending on the finish.  There are custom scratch and ding kits catering specifically to the various styles and color options available.